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Bike Share app redesign
Service Potential
-It promotes healthy habits.
-It is environmentally friendly.
-It has a robust infrastructure.
-There are multiple well-located stations around the city.
-It is an easy way to explore Toronto.
-A great addition to Toronto Transport.
Riding bikes itself is a fun, social activity.
Implementation and Effects
This solution is well within the realm of possibilities for the PBSC app, as it would only be adding vital features it is missing, mainly that of actually helping people within the transportation access and planning. It would not necessarily be a costly addition, and it would greatly benefit Bikeshare users by making the process of finding a station, checkout riding, and getting to the final destination an easier one.
Software
Canva, Figma, Miro, Adobe Photoshop
For this project, I, together with Julliette Giron and Mariana Mejia, were tasked with picking a service, describing it, and coming up with a new version that addresses user pain-points.
We chose to re-design the Bike Share Program in Toronto, Canada, which is one of the city's methods of public transportation. Upon our own personal experience as immigrants using this service, we find that it can be confusing and overwhelming at certain key user touchpoints. Since Bikeshare is described as a transportation option for local users and visitors, we decided to redesign the bikeshare app to be more user-friendly.















