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PUNTO C
Purpose
The task assigned to me by this brand was to create a branding proposal which later was approved for the actual packaging of the products and to develop a logo that identifies the unique brand and its non-flashy and non-fancy aesthetic. The brand's purpose is to support coffee makers and their work, which sadly is not appreciated in Mexico by the big coffee brands.
Approach
For this project, I decided to work with a minimalistic aesthetic. I took inspiration from the periodic table and primary forms to enhance the brand's personality and to direct the viewer's attention to the big "C," which stands for "coffee" but also for "conscious." Humanity could not live without coffee, and I wanted to showcase its importance by referencing the periodic table, where only the most important and primary elements are found.
Software
Adobe Photoshop, Adobe Illustrator
"Punto C" is a Mexican coffee boutique that connects consumers and producers in one cup. This brand explores and supports the diversity of coffee and coffeemakers all across Mexico. In this online boutique, consumers can find products from Oaxaca, Yucatan, Veracruz, and other marvelous parts of the country famous for their coffee, culture, and traditions.
