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KAVAKK
Micro-drops
I have worked on multiple projects with the brand, always as head designer. This collection was called "KAVAKK Micro-drop" because all the designs and shapes are minimalistic and could be styled with every piece of clothing. I designed the entire collection and decided to go with an animal-based theme which allowed the users to identify themselves with a specific piece. The brand owners loved my linework designs and immediately started the production of these ones.
Micro-drop's success
This collection has been one of the brand's best sellers. This project helped me explore my capability of working on a budget and transforming something simple into something the public desires because of its aesthetics and design. The branding strategies of "KAVAKK" helped the collection reach every corner of Mexico City, and there has been a second and a third collection of the so-named "Micro-drops."
Software
Procreate, Adobe Photoshop, Adobe Fresco
"Kavakk" is a Mexican clothing brand that brings the best quality products accompanied by minimalistic designs to the everyday market. This brand is based in Mexico City and is centered on supplying big lots of clothing for uniforms and big companies. However, the brand is also interested in making their own custom pieces and giving a modern touch to the everyday essentials we see people wear daily. Minimalism is the keyword for this brand and one of its central values. Efficiency and style are their primary goals.
