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EP X ABA
Experience
Through this project, I was initially responsible for designing social media materials as part of the brand’s redesign. However, this role quickly evolved into managing a full-scale rebranding effort, which I led from concept to execution. Additionally, I was entrusted with designing the product’s instruction manual, further contributing to the brand's cohesive visual identity.
Software
Adobe Illustrator, Photoshop, and Indesign
This project was a collaborative initiative between the Canadian design firm Swave Studios and the Ghanaian-Canadian startup Mesfnplay. The focus was to develop and launch ABA, a product that offers a modern reinterpretation of a traditional African board game. Through this redesign, the goal was to honor the cultural roots of the original game while introducing contemporary design elements, creating a product that resonates with both heritage and modern aesthetics.
